Infrastructure: Education

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Client

A leading post-secondary institution in Ontario seeking federal and Ontario infrastructure funding to build a new campus in a rapidly growing region of the Greater Toronto Area

Challenge

Challenges included the need to build broad-based support from both the federal and provincial governments to access scarce infrastructure funding for a project, but on a site that was not yet determined. The project was the top priority for the institution’s administration and board.

Solution

Campbell Strategies built a comprehensive public affairs strategy to build local, provincial and federal support around a proposal that addressed the specific needs of the community, as well as the relevant themes of the federal and provincial stimulus funding programs. This included building support from key ministries and Minister’s offices, as well as the local mayor and other leading community decision makers.

Results

Success. Our client received $32 million to build a new, third campus in the western GTA, which was announced by representatives of the federal and provincial governments, as well as the local mayor.